Ryan Kelley.

Hands-on App Growth Consultant

App Growth Specialist | ASO & Apple Search Ads.

Strategy and hands-on execution across acquisition, conversion, and retention.

I work with app teams on search, store listings, creative and paid acquisition, turning findings into a clear plan for what to change and how to test it.

Discuss your appSee how I work
App Store and Google PlayAcquisition · Conversion · RetentionScope agreed before work starts

Services

Find the right starting point

01

Start here: ASO review and test plan

A focused review of your app's store presence: search opportunities, metadata, creative and the gaps in your measurement. I bring the findings together in a prioritized plan for an agreed app and market.

Then, if useful: scoped implementation support

02

Creative and conversion

Turn product benefits and audience questions into a clear screenshot brief. Set out the message, the creative direction and the test before moving into production.

03

Ongoing ASO and Apple Search Ads support

Hands-on help with keyword research, store changes, paid-search analysis and reporting. Keep the next decisions connected to the evidence and the work your team can actually deliver.

Scope, responsibilities and review process are agreed before any work starts.

Broader app growth work

Depth in ASO and Apple Search Ads. Connected work beyond the store.

My deepest work is in ASO and Apple Search Ads. I also work across Google Ads and App Campaigns, web-to-app journeys, paywall and onboarding optimization, and CleverTap lifecycle programs.

For measurement, I use basic AppsFlyer and Superwall analytics to inform practical decisions. Meta is part of my past experience, and AEO/GEO is more recent work. The scope and specialist support needed for each project are agreed before implementation.

Method

A clear path from finding to decision

I use AI-assisted research and workflows as part of the process. I review the evidence and remain accountable for implementation decisions and quality.

  1. 01

    Understand the app

    Start with the product, audience, markets and current store presence. Identify the business question and the data available to answer it.

  2. 02

    Choose the next work

    Review search, metadata, creative and paid activity. Separate what is observed from what still needs testing.

  3. 03

    Prepare and review

    Turn the priorities into a brief, proposed changes or a test plan. Agree who reviews and implements each change.

  4. 04

    Measure and decide

    Use the agreed sources and comparison periods. Document what changed, what remains uncertain and what to do next.

Example audit approach

Inside an app-store audit

A walkthrough of how I assess listing observations, keyword questions and localization opportunities, then turn the priorities into a focused test plan.

Read the audit example

About

Work with Ryan

I'm Ryan Kelley. I've worked in ASO since 2013. My deepest experience is in ASO and Apple Search Ads, with hands-on work spanning acquisition, conversion and retention.

I get into the detail, use AI where it helps the process, and remain accountable for the implementation and quality of the work.

Contact

What does your app need next?

Share your app's store link, the markets you care about and the main question you're trying to answer. No logins or reports needed.

Discuss your app