Discoverability
Search demand, category language, keyword coverage, metadata, and competitive openings.
ASO review and test plan
Know what to change next, and why.
A focused diagnostic of your app’s discovery, conversion, localization, and measurement opportunities, ending in a prioritized plan.
The scope
One connected review.
Rather than auditing every element in isolation, the review looks for the constraint most likely to limit the next stage of growth.
Conversion
Positioning, first impression, icon, screenshots, video, message sequence, and test history.
Markets
Localization coverage, market prioritization, local intent, and creative adaptation.
Measurement
Baselines, traffic context, decision metrics, reporting quality, and the learning loop.
The output
A decision brief, not a defect list.
01 / Current-state diagnosis
02 / Prioritized opportunity map
03 / Recommended actions and rationale
04 / Measurement and experimentation plan
Contact
Bring the app. Leave with the priorities.
Share your app's store link, the markets you care about and the main question you're trying to answer. No logins or reports needed.
To prepare
- App Store or Google Play listing
- Priority markets
- Current growth objective
- Known constraints or open questions
Audit questions
What to expect.
01What is reviewed in an ASO audit?+
The review covers positioning, search demand, keyword coverage, metadata, visual assets, competitive context, localization, ratings and review patterns, and the quality of current measurement.
02What will the team receive?+
The output is a prioritized decision brief: the baseline, strongest opportunities, supporting evidence, recommended actions, and a practical sequence for implementation and measurement.
03Is the audit useful before a redesign or launch?+
Yes. A pre-launch or pre-redesign audit can identify message hierarchy, keyword themes, competitor patterns, market questions, and measurement needs before expensive production begins.