Ryan Kelley.

Hands-on App Growth Consultant

Work with Ryan

Strategy and hands-on execution across acquisition, conversion, and retention. My deepest work is in ASO and Apple Search Ads.

Experience and scope

The work should make the next decision easier.

Since 2013, I’ve worked in ASO across keyword research, store creative and Apple Search Ads. I get into the detail of the evidence, the proposed changes and the implementation.

Beyond that core, my work includes Google Ads and App Campaigns, web-to-app journeys, paywall and onboarding optimization, and CleverTap lifecycle programs. I use basic AppsFlyer and Superwall analytics for practical measurement questions. My Meta experience is from earlier work; AEO/GEO is a recent area of work.

I use AI-assisted research and workflows where they help. I review the evidence and remain accountable for implementation decisions and quality. The scope and any specialist support are agreed for each project.

Working principles

01

Product truth first.

Visibility is valuable only when the query, promise, and product belong together.

02

Interpretation over volume.

A smaller set of useful evidence beats an impressive dashboard without a decision.

03

Context is part of the result.

Traffic mix, market, seasonality, and product changes shape what an experiment means.

04

Learning should compound.

Every cycle should improve both the listing and the team’s understanding of its audience.

Evidence policy

No invented logos. No mystery metrics.

Named clients, performance claims, and case-study numbers should appear only when they are accurate, attributable, and approved. Until then, the site explains the method and the value of the work without manufacturing social proof.

Best fit

  • →Growth teams seeking a clearer ASO operating model
  • →Apps entering new categories or international markets
  • →Teams with traffic but uncertain product-page conversion
  • →Organizations ready to connect organic and paid learning

Work together

Start with a focused diagnostic.

An ASO review can help identify which question to investigate first.

Explore the ASO review